Fashion. For a future.

Case Study

GUCCI: equilibrium.gucci.com

The equilibrium platform became a landmark moment — the first CSR website of its kind in luxury fashion, setting a new industry standard.,

The challenge

As part of Kering Group, GUCCI has been working on strict sustainable programmes since 2008. GUCCI was looking to solidify its ESG strategy and start communicating on sustainability.

Stakeholder-led strategy

Following a stakeholder engagement programme, Eco Age identified customer communications as a priority focus area for GUCCI.

A first-of-its-kind platform

Eco Age devised and created equilibrium.gucci.com, a platform that housed compelling content showcasing the stories and science behind environmental and social impact at GUCCI. equilibrium.gucci.com was the first ever CSR website of its kind to be launched by a luxury fashion brand.

Industry impact

Its launch was featured in over 15 top tier publications including Vogue and WWD and has been one of the highest traffic driving platforms for GUCCI.

15+ Top-tier FeaturesFirst Luxury CSR PlatformHighest-traffic Platform

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