As part of Kering Group, GUCCI has been working on strict sustainable programmes since 2008. GUCCI was looking to solidify its ESG strategy and start communicating on sustainability.

Following a stakeholder engagement programme, Eco Age identified customer communications as a priority focus area for GUCCI.

Eco Age devised and created equilibrium.gucci.com, a platform that housed compelling content showcasing the stories and science behind environmental and social impact at GUCCI.equilibrium.gucci.com was the first ever CSR website of its kind to be launched by a luxury fashion brand.

Its launch was featured in over 15 top tier publications including Vogue and WWD and has been one of the highest traffic driving platforms for GUCCI.