Zara’s fast fashion skiwear
Zara’s “budget-friendly” skiwear hides a darker reality. These petroleum-derived synthetic garments fail at their primary function. ⛷️
Despite the après-ski aesthetic, they lack proper insulation, leaving wearers cold after minimal exposure to winter conditions.
In December, fast fashion brand Zara released a new skiwear collection, marketed as the budget-friendly answer to mountain fashion, with prices under £100 compared to traditional outdoor options that can exceed
£500. But is this “affordability” masking a higher cost?
Unlike durable, quality skiwear, these pieces are designed for obsolescence, destined for landfills after a single season.
Their production releases harmful microplastics into our oceans and contributes significantly to fashion’s carbon footprint.
Beyond this, the collection is almost entirely made from petroleum-derived synthetics like polyester and nylon – essentially, plastic that will outlive us all, and permeate every crevice of environment, internally and externally.
True affordability means considering cost-per-wear and environmental impact.
Real sustainability requires investing in quality, durability and natural materials.
Customers took to social media to criticise the collection for poor performance, lack of weather resistance, and quick deterioration. Despite the après-ski look, the styles lack insulation and waterproofing, leaving wearers cold and wet in winter conditions.
Are you looking for ski holiday alternatives? High-quality and stylish options can be rented through sites like By Rotation and purchased through resale platforms such as Vinted and eBay. Save money and conserve wardrobe space by opting tor a sustainable choice.
When will fast fashion prioritise genuine sustainability over quick profits? No marketing can hide that disposable fashion costs our planet dearly.
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