The challenge
Eco Age has helped Chopard navigate the complexities of ethical sourcing, ensuring their materials like gold and diamonds are responsibly sourced and traceable.
Green Carpet Collection
A major outcome of this partnership is the Green Carpet Collection, which features haute joaillerie pieces crafted from Fairmined gold and other ethically sourced materials.
Raising Awareness
The partnership also focuses on raising awareness about sustainability in the luxury industry through high-profile events and initiatives, such as the Green Carpet Challenge (GCC) at the Cannes Film Festival.
Chopard Ethical Gold x Baselworld
Chopard led the watch and jewellery industry with a bold announcement: that by July 2018, Chopard would use 100% Ethical Gold in its jewellery and watch creations, at a press conference at Baselworld Watch and Jewellery Fair in March 2018.
Commitment to 100% Ethical Gold
In 2018, Chopard became the first luxury jeweller to commit to a 100% ethical gold supply chain — a significant milestone achieved in partnership with Eco Age.